Ard’s Appliance is a family owned and operated store that has been a part of the Sumter community for nearly 40 years. They pride themselves in their exceptional customer service, 100% satisfaction guarantee, and price match promise.
While Ard’s is a staple in the Sumter community, they had absolutely no marketing plan before coming to Ridge Media. With no website or social media presence, the Ard family came to Ridge Media to create their digital footprint. Ridge created their website, started a Google My Business page and Facebook community management. We also helped them build their brand with photoshoots, videos, and brand positioning strategies.
Ard’s main goal for their social media was to engage the local community and keep a personal feel that reflects their family-owned business. We determined that focusing on Facebook would be the best way to reach the target demographic. To showcase their customer service and quality appliances, we posted pictures of customer interactions and products inside of customers’ homes. We leveraged the Ard family’s online connections to generate more word of mouth marketing on Facebook. We continue to keep the community involved in the company by posting general updates about the store.
Ard’s greatest challenge was connecting potential customers to their large inventory. Ridge was able to solve this problem through Google marketing efforts to capture anyone within a 50 mile radius searching for new appliances for their home.