Southern Libations is a beverage service company made up of industry professionals that provides a crafted bar experience including party hosts, caterers, and event planners with a variety of mobile bar rental options and beverage service packages. They can recommend products and arrange a consultation to help design the perfect menu for any special event.
Jared, the founder of Southern Libations, came to Ridge Media with his company idea, and we built his brand from the ground up. While working closely with the Southern Libations team, Ridge Media was able to create everything from the company name, to the logo, to the website. We continue to provide brand strategy, graphic design, and photography for Southern Libations.
Jared came to us with several names for his company and we helped him choose Southern Libations because it is unique and fits the company’s cocktail club with rustic charm feel. Our creative director, Sarah, created several unique logos that captured the company’s brand, and Jared chose a simple logo that reads Southern Libations along with an icon of a hop flower turned into a wine glass. This icon is able to stand by it’s own and will soon become a recognizable symbol in South Carolina.
To determine a brand identity, Ridge met with Jared to discuss the overall feel of his company. We determined that Southern Libations has a cocktail club vibe with rustic charm. We chose three different fonts for this brand including “Wicked Grit”, the font used in the logo and for headers, “Mrs. Eaves OT,” their regular typeface, and “The Sofy ALT,” which adds some flare to the designs. Their color palette includes two shades of gray, cabernet, and canary yellow.
“The Ridge Media team brought my vision to life! They are experts in all aspects of marketing. I own a bar service company in Upstate SC and had no idea what to do about designing a logo, developing a web presence, creating content, etc. After meeting with Kenny and his team of creatives, I felt like I finally had the support I needed. They are a one-stop shop for any entrepreneur wanting to start their own business.”
We have photographed Southern Libations in action at their events and during specific photoshoots for brand materials. During their shoots, our goal is to capture clean images that show the contrast between the elegance and grittiness of their brand.