HealthCare Marketing Experts

Kenny Ridgell

Kenny Ridgell is the founder of Ridge Media, LLC. Ridgell began the company while attending the College of Charleston in 2014 where he graduated with honors and gained a BA in Business Administration with a focus in entrepreneurship after beginning his college career as a Biochemistry major.

Today’s age of data-driven marketing offered the unique opportunity to merge his love of innovation, art, and science into a digital marketing firm that practices the scientific method daily through setting up experiments that use modified variables to impact the outcome based on hypotheses.

WHAT IS THE MOST ANNOYING HABIT THAT OTHER PEOPLE HAVE?

Not refilling the ice trays in the freezer.

WHAT IS ONE SONG YOU HAVE COMPLETELY MEMORIZED?

Lil Wayne “Sky is the Limit”

WHAT GAME OR MOVIE UNIVERSE WOULD YOU MOST LIKE TO LIVE IN?

Star Wars

Sarah Tate Calhoun

Sarah joined the Ridge team in 2017 as a graphic designer after graduating from the University of South Carolina with a degree in Visual Communications and has made her way to the Creative Director role over the years. She wears many hats at Ridge but her primary responsibilities include: overseeing the account executives and our contractors, project management on projects such as websites, branding, and production, front-end website design, interviewing internship and job candidates, and debriefings with Kenny.

WHAT’S THE BEST WAY TO START THE DAY?

I love starting the day off with a workout

WHAT TV SHOWS ARE YOU INTO?

I love it all. Anything from Reality TV to the classics

WHERE DO YOU USUALLY GO WHEN YOU HAVE TIME OFF?

Anything outdoors – whether it’s hiking, a rooftop bar, or wherever that allows my dogs.

Erin Danfy

Erin is from Greenville, South Carolina and graduated from the College of Charleston in May 2020 with a bachelor’s degree in Marketing. Looking to move back home to the Upstate, Erin was hired at RelayPM gaining experience in SEM Management helping to budget and manage several companies’ campaigns. She joined the Ridge Media team in November 2020 as the Digital Marketing Analyst managing our client’s SEM campaigns. Erin quickly grew into an Account Executive role managing several of our client’s social media campaigns while still having a hand in SEM. Erin is now our Senior Account Executive.

Do you prefer mornings or nights?

I prefer mornings! One of my favorite things to do on the weekend is go out for coffee in the morning and walk around downtown.

Who was your childhood actor or actress crush?

My childhood actor crush was Zac Efron. High School Musical is a cinematic masterpiece.

If you could take 3 things to a desert island what would they be?

If I could take 3 things to a desert island, they would be: Netflix, my cat Benji, and soap.

Lauren Williams

Lauren is from Charleston, South Carolina and graduated from Clemson University in August 2021 with a bachelor’s degree in Graphic Communications. Lauren originally joined our team as a Graphic Design intern back in 2020 during her time studying at Clemson University. She fell in love with the Upstate and decided to move up to Greenville, South Carolina after graduating. Fresh out of college, she gained strategic marketing experience working as a Channel Marketing Manager at ScanSource – managing and supporting the marketing needs and relationships of their partners. She decided to rejoin the Ridge Media team in April 2022 as an Account Executive.

What fictional family would you be a member of?

I loved the Cheaper By the Dozen movies growing up, and always thought it’d be fun to be part of a huge family. Either them, or the Tanners from Full House.

If you could time travel, which period of time would you go back to visit?

Definitely the 70s. I love the music and fashion from that time period and would love to go back and experience the music festivals.

What is your favorite local restaurant?

Otto Izakaya, they have the best sushi in town.