HealthCare Marketing Experts

A Patient Focused Approach to Healthcare Marketing

Whether your practice focuses on eye, ears, teeth, bones, skin, or anything in between – our healthcare marketing approach begins with an in-depth investigation of your patients’ needs. After-all how can we execute on marketing your services if we don’t know who we’re targeting and why? Based on this evaluation we will then devise a highly segmented strategy, implemented across multiple channels, both online and offline, to drive engagement and increase patient volume.

Our Case Studies

Ridge Media's case studies offer a glimpse into the company's ability to deliver cutting-edge digital marketing solutions that drive exceptional results and growth for businesses across diverse industries. From social media marketing to search engine optimization, Ridge Media's expertise in various digital marketing domains is evident in its case studies. By utilizing a data-driven approach and leveraging the latest marketing technologies, Ridge Media has been able to help its clients achieve significant improvements in online visibility, lead generation, customer engagement, and revenue growth. These case studies demonstrate the company's commitment to providing customized and impactful marketing solutions that align with each client's unique needs and goals. Whether you are looking to increase your online presence or enhance your brand's reputation, Ridge Media's case studies offer valuable insights into the company's capabilities and success stories.
Pray Family Dentistry

What is Healthcare Marketing?

Healthcare marketing is the process of strategic outreach and communication, designed to inform potential consumers of your services and reputation, educate them on your expertise and the healthcare journey they’re embarking on and regularly engage them across multiple channels. Put more simply, it is using the most sophisticated and up-to-date marketing mediums and tactics, tools and tech, to help your healthcare business stand out in a highly competitive space.

How Can Healthcare Marketing Help You?

From helping you find prospective patients with business objectives in mind, to enhancing your digital presence and brand awareness in a hyper-competitive landscape, to engaging your patients and target audience with customized, relevant and timely outreach, to driving more qualified leads that generate revenue with healthier margins – digital healthcare marketing done right can not only help you but completely transform your business.

Content is King

One of the most important digital marketing mediums in today’s landscape is video content. Our 11-time award-winning video production team has all the necessary tools and experience to produce incredible content for your healthcare business. We will work closely with your staff and dive deep into the intricacies of your craft to create educational and entertaining content that properly harnesses the power of this critically essential medium.

Meet your team

From Plastic Surgeons to Prosthodontists to Family Dentistry Practices, we’ve worked with all kinds of businesses in the healthcare sector. Our versatile team of marketing consultants is constantly adapting to the ever-evolving digital marketing landscape and newly emerging trends across the entire spectrum of the healthcare niche. That is how we produce clear, measurable, and repeatable results for healthcare businesses while maintaining transparency and intelligibility when communicating those results with clients. As your medical marketing consultants, we will utilize our unique skill set and expertise to help scale your healthcare business.

Kenny Ridgell

Creative Director

Sarah Tate Calhoun

Senior Account Executive

Erin Danfy

Account Executive

Lauren Williams


Kenny Ridgell

Kenny Ridgell is the founder of Ridge Media, LLC. Ridgell began the company while attending the College of Charleston in 2014 where he graduated with honors and gained a BA in Business Administration with a focus in entrepreneurship after beginning his college career as a Biochemistry major.

Today’s age of data-driven marketing offered the unique opportunity to merge his love of innovation, art, and science into a digital marketing firm that practices the scientific method daily through setting up experiments that use modified variables to impact the outcome based on hypotheses.


Not refilling the ice trays in the freezer.


Lil Wayne “Sky is the Limit”


Star Wars

Creative Director

Sarah Tate Calhoun

Sarah joined the Ridge team in 2017 as a graphic designer after graduating from the University of South Carolina with a degree in Visual Communications and has made her way to the Creative Director role over the years. She wears many hats at Ridge but her primary responsibilities include: overseeing the account executives and our contractors, project management on projects such as websites, branding, and production, front-end website design, interviewing internship and job candidates, and debriefings with Kenny.


I love starting the day off with a workout


I love it all. Anything from Reality TV to the classics


Anything outdoors – whether it’s hiking, a rooftop bar, or wherever that allows my dogs.

Senior Account Executive

Erin Danfy

Erin is from Greenville, South Carolina and graduated from the College of Charleston in May 2020 with a bachelor’s degree in Marketing. Looking to move back home to the Upstate, Erin was hired at RelayPM gaining experience in SEM Management helping to budget and manage several companies’ campaigns. She joined the Ridge Media team in November 2020 as the Digital Marketing Analyst managing our client’s SEM campaigns. Erin quickly grew into an Account Executive role managing several of our client’s social media campaigns while still having a hand in SEM. Erin is now our Senior Account Executive.

Do you prefer mornings or nights?

I prefer mornings! One of my favorite things to do on the weekend is go out for coffee in the morning and walk around downtown.

Who was your childhood actor or actress crush?

My childhood actor crush was Zac Efron. High School Musical is a cinematic masterpiece.

If you could take 3 things to a desert island what would they be?

If I could take 3 things to a desert island, they would be: Netflix, my cat Benji, and soap.

Account Executive

Lauren Williams

Lauren is from Charleston, South Carolina and graduated from Clemson University in August 2021 with a bachelor’s degree in Graphic Communications. Lauren originally joined our team as a Graphic Design intern back in 2020 during her time studying at Clemson University. She fell in love with the Upstate and decided to move up to Greenville, South Carolina after graduating. Fresh out of college, she gained strategic marketing experience working as a Channel Marketing Manager at ScanSource – managing and supporting the marketing needs and relationships of their partners. She decided to rejoin the Ridge Media team in April 2022 as an Account Executive.

What fictional family would you be a member of?

I loved the Cheaper By the Dozen movies growing up, and always thought it’d be fun to be part of a huge family. Either them, or the Tanners from Full House.

If you could time travel, which period of time would you go back to visit?

Definitely the 70s. I love the music and fashion from that time period and would love to go back and experience the music festivals.

What is your favorite local restaurant?

Otto Izakaya, they have the best sushi in town.

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