A Patient Focused Approach to Healthcare Marketing
Data-Driven Marketing ConsultantsOur Case Studies
What is Healthcare Marketing?
Healthcare marketing is the process of strategic outreach and communication, designed to inform potential consumers of your services and reputation, educate them on your expertise and the healthcare journey they’re embarking on and regularly engage them across multiple channels. Put more simply, it is using the most sophisticated and up-to-date marketing mediums and tactics, tools and tech, to help your healthcare business stand out in a highly competitive space.
How Can Healthcare Marketing Help You?
- Medical SEO
- Digital Advertising
- Medical Website Design
- Marketing Automation
- Marketing Analytics
- Video Production
- Medical Paid Search
Content is King
One of the most important digital marketing mediums in today’s landscape is video content. Our 11-time award-winning video production team has all the necessary tools and experience to produce incredible content for your healthcare business. We will work closely with your staff and dive deep into the intricacies of your craft to create educational and entertaining content that properly harnesses the power of this critically essential medium.
Meet your team.
Kenny Ridgell is the founder of Ridge Media, LLC. Ridgell began the company while attending the College of Charleston in 2014 where he graduated with honors and gained a BA in Business Administration with a focus in entrepreneurship after beginning his college career as a Biochemistry major.
Today’s age of data-driven marketing offered the unique opportunity to merge his love of innovation, art, and science into a digital marketing firm that practices the scientific method daily through setting up experiments that use modified variables to impact the outcome based on hypotheses.
WHAT IS THE MOST ANNOYING HABIT THAT OTHER PEOPLE HAVE?
Not refilling the ice trays in the freezer.
WHAT IS ONE SONG YOU HAVE COMPLETELY MEMORIZED?
Lil Wayne “Sky is the Limit”
WHAT GAME OR MOVIE UNIVERSE WOULD YOU MOST LIKE TO LIVE IN?
Sarah Tate Calhoun
Sarah joined the Ridge team in 2017 as a graphic designer after graduating from the University of South Carolina with a degree in Visual Communications and has made her way to the Creative Director role over the years. She wears many hats at Ridge but her primary responsibilities include: overseeing the account executives and our contractors, project management on projects such as websites, branding, and production, front-end website design, interviewing internship and job candidates, and debriefings with Kenny.
WHAT’S THE BEST WAY TO START THE DAY?
I love starting the day off with a workout
WHAT TV SHOWS ARE YOU INTO?
I love it all. Anything from Reality TV to the classics
WHERE DO YOU USUALLY GO WHEN YOU HAVE TIME OFF?
Anything outdoors – whether it’s hiking, a rooftop bar, or wherever that allows my dogs.
Erin is from Greenville, South Carolina and graduated from the College of Charleston in May 2020 with a bachelor’s degree in Marketing. Looking to move back home to the Upstate, Erin was hired at RelayPM gaining experience in SEM Management helping to budget and manage several companies’ campaigns. She joined the Ridge Media team in November 2020 as the Digital Marketing Analyst managing our client’s SEM campaigns. Erin quickly grew into an Account Executive role managing several of our client’s social media campaigns while still having a hand in SEM. Erin is now our Senior Account Executive.
Do you prefer mornings or nights?
I prefer mornings! One of my favorite things to do on the weekend is go out for coffee in the morning and walk around downtown.
Who was your childhood actor or actress crush?
My childhood actor crush was Zac Efron. High School Musical is a cinematic masterpiece.
If you could take 3 things to a desert island what would they be?
If I could take 3 things to a desert island, they would be: Netflix, my cat Benji, and soap.
Working as Executive Director of Global Edge Consulting, John has over 20 years of experience consulting for businesses international and domestic with a focus on hospitality and tourism. He has an undergraduate degree in Finance, MBA, and Masters of Management in Hospitality and Tourism. While working as an Adjunct Professor for Florida State University at the Dedman School of Hospitality he focused on tourism research.
In addition, John worked with the Florida Department of Health to provide a technical report on Identification of hard to reach populations and improved risk communications. He sits on the board of the veteran non-profit Thyme and Play and is passionate about the services they provide for families in need.