- Social Media
- Ad Creation
- Email Campaign
- Commercial Videography
- Reputation Management
Davis Services is South Carolina’s largest HVAC distributor and has been in business since 1972. Owners Mike, Nick, and Brian Davis came to Ridge in hopes of growing their digital marketing presence. We have been working hand in hand with their team since 2016. Together, our teams have created new campaigns each quarter for each department that appropriately markets according to the season. This involves yearly planning and monthly strategy meetings to ensure we are staying up to date with the evolving weather and market conditions. This partnership truly highlights the importance of continually ensuring the need to be innovative and consistent in communication with a variety of products, services, and team members involved.
The goals of Davis’s social media included highlighting employees, promoting a family atmosphere, trustworthiness of the brand, and community support and involvement that creates a difference from the competition.
Together we have worked to create new, engaging content that brings awareness to the correct audience in the target market of Western North Carolina and Upstate South Carolina. We work with each division to ensure we capture the story of Davis’s full range of services including commercial and residential HVAC, Plumbing, and Electrical.
Davis Services offers a wide range of services that needed to be highlighted on the website and across Google in search rankings. Our biggest challenge is the number of competitors in the market and ensuring that all ads are consistent with the marketing from each department.
Each month our teams review current ad buying strategies and call recordings using artificial intelligence to scale the quality of each lead so that we can create the most efficient ad buy in order to maximize our ROI for Davis Services.