Ard's Appliance

PROJECT OVERVIEW

ard's appliance

Providing Low Prices and High Quality Services

Ard’s Appliance is a family-owned and operated store that has been a part of the Sumter community since 1978. They pride themselves in their exceptional customer service and 100% satisfaction guarantee. With no website or social media presence, Ard’s came to Ridge Media to create their digital footprint. Ridge created their website, started a Google My Business page, and Facebook community management. We also helped them build their brand with photoshoots, videos, and brand positioning strategies.

While Ard’s is a staple in the Sumter community, they had absolutely no marketing plan before coming to Ridge Media. Over the time of our partnership, we have helped them move from no website or social media presence, to creating a large digital footprint within the Sumter market. The Ridge team worked with them to create a website that allowed us to integrate a General Electric API integration to highlight products, launched a new Service Department landing page assisting in this department’s growth and managed a variety of other platforms to generate traffic to the new site.

This included verifying the Google My Business page, creating an Instagram account, increasing an already active Facebook community by creating consistently updated content through partnering with happy customers that allowed us in their homes to create an incredible portfolio of content to pull from after our numerous photoshoots, and videos which gives us an advantage in regards to our brand positioning.

Ard’s main social media goal was to engage the local community and keep a personal feel that reflects their family-owned business. We determined that focusing on Facebook would be the best way to reach the target demographic. To showcase their customer service and quality appliances, we posted pictures of customer interactions and products inside of customers’ homes. We leveraged Ard’s online connections to generate more word of mouth marketing on Facebook. We continue to keep the community involved by posting general updates about the store.
Ard’s greatest challenge was connecting potential customers to their large inventory and to the spreadout landscape of their region. We worked with their team to solve this problem through extended Google marketing efforts to capture anyone within a 75-mile radius searching for new appliances for their home or seeking appliance service repair work. Each month our teams review current ad buying strategies and call recordings using artificial intelligence to scare the quality of each lead so that we can create the most efficient ad buy in order to maximize our ROI for Ards Appliance.
ard's appliance

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Ridge Media is ready to provide you with top-notch service!
Ridge Media has helped grow our business. Ard's Appliance now have a huge digital presence thanks to them. We would not be where we are today without Ridge Media. Our customers are happier too!
Mark Ard

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