Highly Effective Search Engine Marketing Services
Now that we’ve covered organic search, let’s talk about those ads that pop up at the top of the page. Well, that’s an entirely different bucket of marketing called search engine marketing (SEM).
What are search engine marketing services?
Search engine marketing services popularly known as SEM, are the paid advertising appearing on a search engine results page. SEM involves buying PPC (pay-per-click) ads that display among the search engine results. Such ads may be placed through Google Ads, Microsoft Advertising (for Bing), or other search engines.
SEM is the application of various tools, techniques and strategies which are designed to optimize the visibility of your website and its web pages through search engines. To put it simply, the goal of SEM is to gain a better search engine ranking on Google and other similar sites through the pay-per-click model.
What does PPC (pay-per-click) mean?
PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads. All the ads that are at the top of a Google search results page have been strategically bought and placed by companies. And each time someone clicks them, it costs. Yep, in PPC advertising, the businesses running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click.”
Advantages of Search Engine Marketing
The analytics tools provided in Google Ads give you extremely detailed reports of everything that is happening in your campaign, down to the click. This data is presented in a digestible way that can be tweaked exactly to your preferences so you can always know what is happening with your ads.
You Can Monitor in Real-Time
Have you ever seen the Google analytics interface? If so, you will notice that it is tracking all of the data in real-time. You can log on at any time and monitor exactly what is happening with your campaign. That way, if something isn’t performing well, you can see it and immediately correct the course.
Pay per click model
With the pay-per-click model you only have to pay for your results. That means you have absolute control over your budget which makes it far easier to guarantee that your campaign is profitable.
While SEO is a more long term, slow approach to capturing search traffic, SEM is fast. If you are looking to get quick sales, SEM is one of the best tools at your disposal.
Because of your ability to control the budget down to the tee, you can make SEM as affordable as you’d like. That is why everyone from massive corporations to small startups is able to utilize this essential tool.
The last major advantage of search engine marketing is that it can be highly-segmented. With the right market and keyword research, search engine marketing services allow you to target the public you’re interested in reaching in an extremely effective and specific way. In addition to keyword filtering, you can use other important factors such as language, location and time to further hone in on your target audience.
Our Search Engine Marketing Services Include:
- Paid Search
- Paid Social