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Digital Marketing for

Service-Based Businesses

Reach your Customers, Communicate Your Value and Impact Your Bottom Line

Service based companies have unique challenges to overcome to connect with and satisfy their customers.  Ridge Media has developed an in-depth understanding of the subtleties and nuances that work across these different industries and business types. If you are a service-based business, we will cater our approach accordingly. Our team will work closely with you to develop a streamlined and all-encompassing digital marketing strategy to achieve success in the marketing and selling of services. From building out your website to developing hyper-targeted, super-effective ad campaigns, we use the most sophisticated digital tools and techniques that are sure to help enhance your digital presence and connect you with customers that need your service.

Data-Driven Marketing Consultants

Our Case Studies

Why is Digital Marketing Essential To Service-Based Businesses

An effective digital marketing strategy utilizes all of the most cutting-edge marketing tools and techniques available to do everything from brand building to new business development. While this is essential for all types of business, it is especially important for service-based businesses. Why? Because elements of a digital marketing strategy, such as the website, often act as the intermediary between customers and your services. That means the digital marketing strategy that Ridge Media will help you develop will not simply help you sell your service to your customer, but also act as a digital interface by which you execute your service. In short, the digital infrastructure that we will build out could prove to be essential to the functionality of your service. That means we are not only helping you sell to your customers, we are helping you service them, which in turn, will also help sell. Talk about a positive feedback loop!
Hospitality Marketing
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The Benefits of Digital Marketing In Selling Your Service

Due to their structural nature, service-based businesses can benefit in many ways from the digital marketing infrastructure Ridge Media is capable of developing. Here are a couple ways your service could actually be enhanced by our approach to service-based digital marketing:

Enhance Personal Interaction with Customers As a service-based business a big part of what will determine your success is your customer retention rate. With the development of the right digital platforms, Ridge Media can help you connect with your customers on a more intimate and personal level. Our developers and designers can help you build out the digital presence and user-experience you are looking for. By focusing on closer interaction, we can ensure that your customers have easier access to provide feedback so that you can continually iterate your service accordingly.

Keep Your Service Offerings More Flexible Ridge Media’s dynamic and versatile team can offer you incredible amounts of flexibility as to how you want your digital presence to materialize. We will help you offer your customers the exact experience they are looking for whether it be in learning about your service, purchasing your service, or even receiving your service. You can extend the flexibility that we provide you to your customers by very consciously designing an experience that fits their precise wants and needs. Also, as a company focused on relationships over revenue, Ridge Media sees your success as our success. That means, we will continue working with you long after launch, analyzing the mountains of data we will collect to help you continue improving your service offering and how it is marketed in a way that directly increases revenue.

Some friends we have made while working together.

Logistics
Real Estate
Technology
Health
Communications
Retail
Hospitality
Education
Utilities
Recreation
Transportation
Food
Computer Services
Social Work
Media

Some friends we have made while working together.

Logistics
Real Estate
Technology
Health
Communications
Retail
Hospitality
Education
Utilities
Recreation
Transportation
Food
Computer Services
Social Work
Media
Meet your team.
From family law marketing to HVAC companies, we’ve worked the entire spectrum of service-based businesses. Our versatile team of marketing consultants is constantly adapting to the ever-evolving digital marketing landscape and newly emerging trends. That is how we produce clear, measurable, and repeatable results for service-based businesses while maintaining transparency and intelligibility when communicating your ROI. As your marketing consultants, we will utilize our unique skill set and expertise to help scale your service-based business.
Kenny
President

Kenny Ridgell

Sarah
Creative Director

Sarah Tate Calhoun

Erin
Account Executive

Erin Danfy

John
Vice President

John Townsend

President

Kenny Ridgell

Kenny Ridgell is the founder of Ridge Media, LLC. Ridgell began the company while attending the College of Charleston in 2014 where he graduated with honors and gained a BA in Business Administration with a focus in entrepreneurship after beginning his college career as a Biochemistry major.

Today’s age of data-driven marketing offered the unique opportunity to merge his love of innovation, art, and science into a digital marketing firm that practices the scientific method daily through setting up experiments that use modified variables to impact the outcome based on hypotheses.

WHAT IS THE MOST ANNOYING HABIT THAT OTHER PEOPLE HAVE?

Not refilling the ice trays in the freezer.

WHAT IS ONE SONG YOU HAVE COMPLETELY MEMORIZED?

Lil Wayne “Sky is the Limit”

WHAT GAME OR MOVIE UNIVERSE WOULD YOU MOST LIKE TO LIVE IN?

Star Wars

E:kenny@ridgemediallc.com

C:864.354.6175

Creative Director

Sarah Tate Calhoun

Sarah joined the Ridge team in 2017 as a graphic designer after graduating from the University of South Carolina with a degree in Visual Communications and has made her way to the Creative Director role over the years. She wears many hats at Ridge but her primary responsibilities include: overseeing the account executives and our contractors, project management on projects such as websites, branding, and production, front-end website design, interviewing internship and job candidates, and debriefings with Kenny.

WHAT’S THE BEST WAY TO START THE DAY?

I love starting the day off with a workout

WHAT TV SHOWS ARE YOU INTO?

I love it all. Anything from Reality TV to the classics

WHERE DO YOU USUALLY GO WHEN YOU HAVE TIME OFF?

Anything outdoors – whether it’s hiking, a rooftop bar, or wherever that allows my dogs.

Account Executive

Erin Danfy

Erin is from Greenville, South Carolina and graduated from the College of Charleston in May 2020 with a bachelor’s degree in Marketing. Looking to move back home to the Upstate, Erin was hired at RelayPM gaining experience in SEM Management helping to budget and manage several companies’ campaigns. She joined the Ridge Media team in November 2020 as the Digital Marketing Analyst managing our client’s SEM campaigns. Erin quickly grew into an Account Executive role managing several of our client’s social media campaigns while still having a hand in SEM.

Do you prefer mornings or nights?

I prefer mornings! One of my favorite things to do on the weekend is go out for coffee in the morning and walk around downtown.

Who was your childhood actor or actress crush?

My childhood actor crush was Zac Efron. High School Musical is a cinematic masterpiece.

If you could take 3 things to a desert island what would they be?

If I could take 3 things to a desert island, they would be: Netflix, my cat Benji, and soap.

Vice President

John Townsend

Working as Executive Director of Global Edge Consulting, John has over 20 years of experience consulting for businesses international and domestic with a focus on hospitality and tourism. He has an undergraduate degree in Finance, MBA, and Masters of Management in Hospitality and Tourism. While working as an Adjunct Professor for Florida State University at the Dedman School of Hospitality he focused on tourism research.

In addition, John worked with the Florida Department of Health to provide a technical report on Identification of hard to reach populations and improved risk communications. He sits on the board of the veteran non-profit Thyme and Play and is passionate about the services they provide for families in need.

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