Strossner's Bakery Case Study


  • Website Development

  • Social Media

  • Email Marketing

  • SEO

  • SEM

  • Strategic Alignment Plan

  • Reputation Management

  • Photography

Strossner’s Bakery

Strossner’s was founded in 1947 by Richard Strossner Sr., a German immigrant and pastry chef on an ocean liner. It is the oldest family-owned Bakery in Greenville, SC. Over decades the business was passed down through generations of the Strossner’s family, and is currently owned and run by Tapley Strossner. Tapley approached our company to modernize the brand in terms of public perception. We have worked closely with his team since 2018 to reposition his brand locally and improve their reputation with his repeat customers as well as expand his footprint to attract the continuously expanding new citizens of Greenville. We have seen an incredible transformation both in terms of the public’s eye and with the overall recognition of the bakery. Most recently, Strossner’s Bakery Cafe & Deli was named the #4 Bakery in the South in 2022 by Southern Living as they celebrate their 75th Anniversary

Call Tracking

488.07% increase with our Call Tracking Software

First Month (2018): 478 calls
Last month: 2,811 calls

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Social Media Strategy

Strossner’s primary social media goal was to grow their Instagram account, along with capitalizing on their long history in the Upstate to reach new customers and further engage with the established ones that they’ve obtained over the years. In order to accomplish this, we focused on increasing brand recognition by showcasing all of the creations that Strossner’s has to offer with eye-catching, high-quality photos, and encouraging engagement across their media profiles.

SEO/SEM Strategy

We focused our efforts on increasing phone traffic for Strossner’s while expanding their brand recognition via SEO strategies that put them at the top of Google for a variety of keywords. Our goal was to highlight Strossner’s as a locally owned, family business, as this would resonate deeply with potential customers.

Google Ads Results:

32% increase in clicks
98.75 conversion rates


Ridge Media has been photographing Strossner's Bakery for years, capturing the essence of each season and its best-selling treats. By showcasing the bakery's evolving sweetts throughout the year, we have helped Strossner's maintain a fresh and engaging online presence, enticing customers with vibrant visuals of their seasonal specialties.
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Website Development

Ridge Media worked with Tapley to completely redesign and update their website. Before this point, their website had not been updated in over two decades. Utilizing our web development team and 200+ photos taken on site at Strossner’s, we were able to create a fully-revamped and modernized website for the 21st century.