"The biggest risk is not taking any risk. In a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks." – Mark Zuckerberg

Who We Are

Ridge Media is based out of Greenville, South Carolina with a satellite office in Charleston. We deliver a synergy of data marketing expertise and passion surrounding the marketing industry. The competitive advantage we bring is multiplied by having a talented team of employees who present the ability to build the bridge between marketing and results.

Data-Driven

We specialize in interpreting and translating data in order to strategically increase media mentions, grow brand recognition, and curate high-level content in line with brand identity all while maintaining a positive and clear ROI.

Our Mission

We are a young and hungry team that is able to be agile in a quickly changing marketplace who’s common purpose is to create a positive impact through our work, living by the motto “Making a difference while earning a profit.”

An Extension of Your Team

Teamwork is crucial to our company. If you don’t succeed, we don’t succeed. With that in mind, we give 100% to ensure that you see results.

Our Values

Getting results is one thing, but getting results while sticking to a set of values is another. At Ridge, we hold these principles higher than anything when we approach each and every project.

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Relationships

We believe in the power of connections. In order to provide the highest-quality product, we work closely with you to understand you, your company, and your goals. We work to be your company’s champion through media and beyond.
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Transparency

There are no smoke and mirrors here. We use a data-driven approach and provide thorough monthly reports highlighting our efforts and showing exactly where your money is being spent.
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Quality

Our team of specialists believes if it isn’t the best, it isn’t ready for you. Think of our work as the Wagyu beef of the media world: carefully cultivated to ensure a premium product every time.

Meet Our Team of Creative Minds

President

Kenny Ridgell

COO

Holly Ridgell

Vice President

Sarah Tate

Account Executive

Laura Mazzola

Digital Marketing Analyst

Erin Danfy

Copywriter

Sam Slaughter

Copywriter

Charles Richardson

WEB DEVELOPER

Michael Roberts

WEB DEVELOPER

Justin Merrell

WEB DEVELOPER

David Garrison

Consultant

John Townsend

Photographer

Bain Stewart

Photographer

Cameron Easler

Graphic Designer

Brian Faulkenberry

Graphic Design Intern

Lauren Williams

President

Kenny Ridgell

Kenny Ridgell is the founder of Ridge Media, LLC. Ridgell began the company while attending the College of Charleston in 2014 where he graduated with honors and gained a BA in Business Administration with a focus in entrepreneurship after beginning his college career as a Biochemistry major.

Today’s age of data-driven marketing offered the unique opportunity to merge his love of innovation, art, and science into a digital marketing firm that practices the scientific method daily through setting up experiments that use modified variables to impact the outcome based on hypotheses.

WHAT IS THE MOST ANNOYING HABIT THAT OTHER PEOPLE HAVE?

Not refilling the ice trays in the freezer.

WHAT IS ONE SONG YOU HAVE COMPLETELY MEMORIZED?

Lil Wayne “Sky is the Limit”

WHAT GAME OR MOVIE UNIVERSE WOULD YOU MOST LIKE TO LIVE IN?

Star Wars

E:kenny@ridgemediallc.com

C:864.354.6175

COO

Holly Ridgell

Holly Ridgell has been with Ridge Media since it’s inception. She and Kenny started the business at home. Holly is the COO of Ridge Media and the business manager of Upstate Prosthodontics.

Holly married Don Ridgell in 1989 and they have two sons, Kenny and Daniel Ridgell. While a stay-at-home mom Holly was active in the PTA, SIC, and various volunteer positions including home room mom for an underprivileged school for past few years. “I have a heart for children and learning and it has always been my mission to make learning easier for all kids.”

You can find Holly waterskiing, playing tennis or at church when she’s not in the office. Holly holds an AA degree from Hardbarger Business College and a BS in Creative Arts and Media with a minor in Public Relations. She is a native of Durham, NC and an avid Duke basketball fan.

What unexpected talent do you have?

Barefoot water ski or can I turn my tongue upside down?

Are you a traveler or a homebody?

I am a traveler

Which cartoon character do you wish was real?

Tasmanian Devil!

Vice President

Sarah Tate

Sarah joined the Ridge team in 2017 as a graphic designer after graduating from the University of South Carolina with a degree in Visual Communications. She is now the Vice President and her responsibilities include: social media content planning, developing brands, website design, creating creative content that is consistent with the client’s brand, video and photo shoot planning, interviewing internship and job candidates, meetings with clients, and debriefings with the CEO.

WHAT’S THE BEST WAY TO START THE DAY?

A good breakfast and coffee

WHAT TV SHOWS ARE YOU INTO?

I love it all. Anything from Reality Tv to classics like The Office to Game of Thrones.

WHERE DO YOU USUALLY GO WHEN YOU HAVE TIME OFF?

Anything outdoors – whether it’s running, hiking, or wherever that allows my dog.

Account Executive

Laura Mazzola

Laura is a proud Greenvillian and Gamecock! With over 28 years’ experience in creative marketing in industries from sports to retail to healthcare, she brings her open mind to each opportunity. Laura cheered for the Gamecocks all 4 years she attended the University of South Carolina, and those who know her know her cheerleading days continue for her family, her friends, and her work.

Having a creative eye and a passion to see brands succeed Laura will bring a big smile, a dose of happy, and a morale-boosting edge to each project.

When Laura is not working, she adores being with her husband Jeff traveling to see their children: Annie Hope – a senior at Indiana University, and Fletcher – a junior at Roanoke College.

IF YOU COULD LIVE ANYWHERE, WHERE WOULD IT BE? IF YOU COULD LIVE ANYWHERE, WHERE WOULD IT BE?

If I could live anywhere, honestly it would be right here by the Saluda River where our little house sits. I have peace like a river!

WHAT DID YOU WANT TO BE WHEN YOU WERE SMALL?

When I was little, I dreamed of being a professional cheerleader! I might not be professional, but I still cheer on my people & passions!

WHAT DO YOU WISH YOU KNEW MORE ABOUT?

I would love to know more about plants and gardening so I could have an abundance of seasonal flowers at my fingertips.

Digital Marketing Analyst

Erin Danfy

Erin is from Greenville, South Carolina and graduated from the College of Charleston in May 2020 with a bachelor’s degree in Marketing. She joined the team in November 2020 and is now the Digital Marketing Analyst. Before working at Ridge Media, Erin gained experience in Google Ads at RelayPM helping to budget and manage companies’ SEO and SEM.

Do you prefer mornings or nights?

I prefer mornings! One of my favorite things to do on the weekend is go out for coffee in the morning and walk around downtown.

Who was your childhood actor or actress crush?

My childhood actor crush was Zac Efron. High School Musical is a cinematic masterpiece.

If you could take 3 things to a desert island what would they be?

If I could take 3 things to a desert island, they would be: Netflix, my cat Benji, and soap.

Copywriter

Sam Slaughter

Born and raised in New Jersey, Sam attended Elon University for his BA and Stetson University for his MA. He is the author of the cocktail book Are You Afraid of the Dark Rum: and Other Cocktails for ’90s Kids and his food & drink writing has been published in Maxim, Bloomberg, The Bitter Southerner, and elsewhere. Guy Fieri once told him he had the coolest name ever.

What’s your favorite hobby?

Checking out new breweries or wineries and talking to the owners about what they do.

What would you do if you knew you could not fail?

Run the Iditarod.

If you could only listen to one album for the rest of your life, what would it be?

The Gaslight Anthem’s “The ’59 Sound”

Copywriter

Charles Richardson

With a Master’s Degree in English and passion for language, Charles is a natural storyteller—and a true left-brain, right-brain thinker: analytical, strategic, and research-oriented on the one hand, and creative and conceptual on the other. Well-versed in both traditional and digital disciplines, he’s worked with a number of national and international brands to engage prospects and customers at each stage of the sales funnel. Charles has more than two decades of experience working with several national agencies, including DMB&B and IMI Living. He has spent his career working on national and regional B2C, B2B, and Resort/Hospitality accounts.

What song do most associate with your childhood?

Ticket To Ride (Beatles)

What major historical event took place when you were born?

The dinosaurs became extinct

What’s your favorite joke?

There are 3 kinds of people in the world: those who can count and those who can’t.

WEB DEVELOPER

Michael Roberts

Bio coming soon.

WEB DEVELOPER

Justin Merrell

Justin has over 20 years in the digital marketing and traditional advertising industry. He can take something as complex and involved as web development and make it seem easy. Of course it’s not, but he has a unique gift for communicating clearly with clients so that they understand the dynamics of the process and the end result. He creates user-friendly and mobile-friendly web designs that effectively showcase our clients’ offering with targeted audience segments. He is relationship-oriented and works well with clients in a wide cross-section of industries to create optimized online experiences.

What was your last song on your spotify?

Highly Suspect, “Canals”

Do you prefer cats or dogs?

Definitely dogs

Would you rather be able to run at 100 miles per hour or fly at 10 miles per hour?

Run at 100mph

WEB DEVELOPER

David Garrison

David is the consummate professional and web developer extraordinaire. He has 15+ years of experience working in the fields of website design, web development, and graphic design. During that time, he has launched more than 500 websites and finalized over 50 branding campaigns. He has extensive experience working with luxury resorts, high-end real estate communities, technology companies, dentists, attorneys, schools, state parks, local government events, non-profits, worldwide e-commerce stores, and distribution companies. His work was even featured in the HBO Film Mary and Martha starring Hillary Swank.

David met his wife Nan in April of 2018 through a long-time Greenville friend. But there was a catch – she lived 9,000 miles away in Bangkok, Thailand. David devoted countless hours dealing with Government paperwork to help Nan get home to South Carolina. During this time, David flew to Bangkok five times between July of 2018 to January of 2020 – staying about a month every time. In June of 2019, David and Nan were blessed with the news that they were going to have a daughter. She was born in February of 2020 in Bangkok. In March of 2020, just as David and Nan were about to finalize her visa and come home, COVID-19 locked down all American visas – leaving David and his family trapped in Thailand from March of 2020 until August of 2020. David rallied resources and thanks to the help of Senator Tim Scott and Representative Will Timmons, David and his family got clearance to fly home in early August of 2020. David says he was never more happy to see his front door than in August of 2020.

If you had to delete all but 3 apps from your smartphone, which ones would you keep?

EveryDollar – a budgeting app that I use religiously. I’m a very strong believer in personal finance.
Spotify – Because who doesn’t love music?
Photos – At least once a day I find myself scrolling through photos of my family

Consultant

John Townsend

Bio coming soon.

Photographer

Bain Stewart

Bain Stewart is a professional Photographer & Videographer based in Greenville, SC. He is a Cum Laude graduate from the University of South Carolina with a Bachelor’s Degree in Media Arts and a minor in Studio Art & Photography.

If you could be a kitchen appliance, what one would you be and why?

If I could be a kitchen appliance I’d likely be an Air Fryer because I’m so prone to getting sunburnt.

What is your favorite strange food combinations?

There is no doubt in my mind that pineapple belongs on pizza.

Are you a back seat driver?

I am most definitely a back seat driver, so I just prefer to be the driver.

Photographer

Cameron Easler

I am Cameron Easler, a freelance content creator as well as a full-time student at Clemson University. I am a Graphic Communications major at Clemson that plans to graduate in December of 2021. I started shooting content in 2015 by picking up the GoPro Hero 3 in highschool and have learned so many aspects of digital marketing and content creation along the way of my journey. I have a strong passion for creating high-conversion marketing content through a variety of digital marketing outlets such as social media platforms, websites, and blogs. As a content creator, my main goal throughout the journey is to learn and gain a variety of skills on a daily basis to be the best creator I can possibly be.

What’s your favorite place?

My favorite place would have to be Edisto Beach. I have been every single year since I was four months old.

Using just one word, name something that drives your success?

Passion

Do you prefer cats or dogs?

I have always preferred dogs over cats!

Graphic Designer

Brian Faulkenberry

Have you ever been mistaken for someone famous?

Not really…but in the whole, “you know who you remind me of…” scene, I get Jack Black. So….there’s that.

What song describes your life right now?

I wouldn’t say it describes my life…but my daughter (4) has Alexa playing The Weeknd’s “Blinding Lights” on a pretty constant loop…so it’s pretty much my soundtrack these days. but to be fair, with a 4-year-old girl, it could DEFINITELY be much worse.

What’s your favorite hobby?

If I’m being honest, it’s really whatever’s in front of me at the time. But a safe bet, if I had to pick one, would be drawing…which I’m not even sure counts as a hobby because it’s basically my job too.

Graphic Design Intern

Lauren Williams

Lauren is a senior at Clemson University from Charleston, SC majoring in Graphic Communications and minoring in Business Administration intended to graduate in Fall 2021. She currently is working as our Graphic Design intern for the Spring semester helping with graphic design, social media scheduling, and training to help with Google Ads.

Do you prefer nights out or nights in?

I would say both! I am a huge extrovert and love a night out with my friends, but I also can be caught thriving while snuggled up on my couch most nights snacking on popcorn and Haribo twin snakes.

Would you rather have invisibility or flight?

I would rather have flight. I am known to be running late most days and to be a “bad” driver, so I would love to be able to fly. However, I am terrified of heights so that would make it quite interesting.

Describe your breakfast in one word?

Coffee. 🙂 I am addicted to coffee for breakfast. Dunkin is my go to, but I will treat myself to Starbucks every now and then.

Some friends we have made while working together.

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