Luxury Hospitality Marketing Experts

Your One-Stop Shop For Hospitality Marketing

At the core of luxury hospitality marketing is being able to effectively capture and express your business’ customer experience. We know this because we’ve worked the entire spectrum of the hospitality businesses – food & beverage, accommodation, tourism and travel – you name it. From custom web development to SEO and SEM to branding to social media, we will work closely with you to develop marketing strategies that will creatively communicate your products, services and customer experience on all available digital channels while bringing your niche audience to you.

Our Case Studies

Ridge Media's case studies offer a glimpse into the company's ability to deliver cutting-edge digital marketing solutions that drive exceptional results and growth for businesses across diverse industries. From social media marketing to search engine optimization, Ridge Media's expertise in various digital marketing domains is evident in its case studies. By utilizing a data-driven approach and leveraging the latest marketing technologies, Ridge Media has been able to help its clients achieve significant improvements in online visibility, lead generation, customer engagement, and revenue growth. These case studies demonstrate the company's commitment to providing customized and impactful marketing solutions that align with each client's unique needs and goals. Whether you are looking to increase your online presence or enhance your brand's reputation, Ridge Media's case studies offer valuable insights into the company's capabilities and success stories.

Why Hospitality Marketing Is Essential?

Did you know that 82 percent of consumers have made a purchase as a result of content marketing? That’s right, content marketing is the real deal and it’s only become more important in an increasingly content-obsessed culture. When executed correctly, a robust content marketing strategy will not only help move prospects through the sales funnel, but also drive organic traffic, build brand awareness and eventually, cultivate brand champions.

Of course, this won’t be accomplished with just any blog post or infographic. No, a digital content strategy that works for a hospitality business demands more than content for the sake of content. It requires genuinely valuable content that educates, entertains or inspires its intended audience.

Content Development In The Luxury Hospitality Sector

While an effective digital marketing strategy has become essential for all business, it is perhaps the most important in the hospitality sector. Why? First and foremost, there is just so much potential for entertaining and engaging content for businesses in this sector, whether it be food & beverage, accommodation, tourism and travel. Come on, who doesn’t love to indulge in one of those glamorous travel ads that take you briefly away to a tropical paradise somewhere in the Caribbean. Or find their mouth-watering at a well done video promoting a delicious dish at one of your favorite restaurants.

Secondly, because this industry tends to focus on creating experiences and relationships with customers, marketing that inspires customer loyalty while also reaching out to new customers is so much more important in the success of your business in comparison to other less personal and intimate industries.

Ridge Media will soon become a major household name in the marketing world. They exemplify professionalism whilst developing a personal connection with your company throughout the entire process. We look forward to not only working with them in the coming years, but seeing them grow into one of the premier marketing firms!
Phil Canale
Canale Transportation Services
We’ve never really been involved with social media before. I knew a lot about it but I just never really could do it correctly and we’ve bought on to the company, Ridge Media, two years ago and we’re now setting records in sales that we have never have before and the things we can contribute it to are the renovations and the social media effort that Ridge Media has done for us. It’s been phenomenal.
Charlie McMullen
Blockhouse
My experience with Ridge Media has been excellent. We started with them before the global pandemic so they really helped us navigate all of that, get our messaging out to our customer base, and really help us expand our audience. Our return on investment has been incredible. We’re busier than ever been and I really can’t say enough about our relationship.
Eric Poovey
Hotel Domestique
You guys are simply the best... Elevate your social game with Kenny Ridgell and team or get left behind.
Michael McGovern
BMW Charity Pro-Am
The Ridge Media team brought my vision to life! They are experts in all aspects of marketing. I own a bar service company in Upstate SC and had no idea what to do about designing a logo, developing a web presence, creating content, etc. After meeting with Kenny and his team of creatives, I knew I would be in the best hands when it came to getting my brand out there.
Jared Little
Southern Libations
I recommend this marketing group to all businesses in the Upstate. They have a team-oriented mentally and are about helping businesses to grow. This team of people is dedicated to taking the mission statement and identity of your business and getting that out to the world via social media and the Internet.
Braelen Meredith
Alliance

Meet your team

From oyster bars to upscale restaurants to fancy resorts, we’ve worked with all kinds of businesses in the hospitality sector. Our versatile team of marketing consultants is constantly adapting to the ever-evolving digital marketing landscape and newly emerging trends across the entire spectrum of the hospitality niche. That is how we produce clear, measurable, and repeatable results for hospitality businesses while maintaining transparency and intelligibility when communicating those results with clients. As your marketing consultants, our primary goal is to utilize this unique skill set and industry expertise to help scale your hospitality business.
President

Kenny Ridgell

Creative Director

Sarah Tate Calhoun

Senior Account Executive

Erin Danfy

Account Executive

Lauren Williams

President

Kenny Ridgell

Kenny Ridgell is the founder of Ridge Media, LLC. Ridgell began the company while attending the College of Charleston in 2014 where he graduated with honors and gained a BA in Business Administration with a focus in entrepreneurship after beginning his college career as a Biochemistry major.

Today’s age of data-driven marketing offered the unique opportunity to merge his love of innovation, art, and science into a digital marketing firm that practices the scientific method daily through setting up experiments that use modified variables to impact the outcome based on hypotheses.

WHAT IS THE MOST ANNOYING HABIT THAT OTHER PEOPLE HAVE?

Not refilling the ice trays in the freezer.

WHAT IS ONE SONG YOU HAVE COMPLETELY MEMORIZED?

Lil Wayne “Sky is the Limit”

WHAT GAME OR MOVIE UNIVERSE WOULD YOU MOST LIKE TO LIVE IN?

Star Wars

Creative Director

Sarah Tate Calhoun

Sarah joined the Ridge team in 2017 as a graphic designer, bringing fresh insights and a solid foundation from her degree in Visual Communications from the University of South Carolina. Over the years, she has risen to the role of Creative Director, where she now leads our creative vision with passion and expertise.

In her dynamic role, Sarah oversees account executives and contractors, ensuring seamless project management across a range of initiatives, including website design, branding, and production. Her keen eye for detail and innovative approach drive our front-end website design, enhancing user experience and visual appeal.

Sarah is also pivotal in shaping our team, conducting interviews for both internships and job candidates, and providing strategic debriefings with Kenny. Her ability to wear many hats and her dedication to excellence make her an invaluable asset to Ridge.

WHAT’S THE BEST WAY TO START THE DAY?

I love starting the day off with a workout

WHAT TV SHOWS ARE YOU INTO?

I love it all. Anything from Reality TV to the classics

WHERE DO YOU USUALLY GO WHEN YOU HAVE TIME OFF?

Anything outdoors – whether it’s hiking, a rooftop bar, or wherever that allows my dogs.

Senior Account Executive

Erin Danfy

Erin is from Greenville, South Carolina and graduated from the College of Charleston in May 2020 with a bachelor’s degree in Marketing. Looking to move back home to the Upstate, Erin was hired at RelayPM gaining experience in SEM Management helping to budget and manage several companies’ campaigns. She joined the Ridge Media team in November 2020 as the Digital Marketing Analyst managing our client’s SEM campaigns. Erin quickly grew into an Account Executive role managing several of our client’s social media campaigns while still having a hand in SEM. Erin is now our Senior Account Executive.

Do you prefer mornings or nights?

I prefer mornings! One of my favorite things to do on the weekend is go out for coffee in the morning and walk around downtown.

Who was your childhood actor or actress crush?

My childhood actor crush was Zac Efron. High School Musical is a cinematic masterpiece.

If you could take 3 things to a desert island what would they be?

If I could take 3 things to a desert island, they would be: Netflix, my cat Benji, and soap.

Account Executive

Lauren Williams

Lauren is from Charleston, South Carolina and graduated from Clemson University in August 2021 with a bachelor’s degree in Graphic Communications. Lauren originally joined our team as a Graphic Design intern back in 2020 during her time studying at Clemson University. She fell in love with the Upstate and decided to move up to Greenville, South Carolina after graduating. Fresh out of college, she gained strategic marketing experience working as a Channel Marketing Manager at ScanSource – managing and supporting the marketing needs and relationships of their partners. She decided to rejoin the Ridge Media team in April 2022 as an Account Executive.

What fictional family would you be a member of?

I loved the Cheaper By the Dozen movies growing up, and always thought it’d be fun to be part of a huge family. Either them, or the Tanners from Full House.

If you could time travel, which period of time would you go back to visit?

Definitely the 70s. I love the music and fashion from that time period and would love to go back and experience the music festivals.

What is your favorite local restaurant?

Otto Izakaya, they have the best sushi in town.

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