Comprehensive Hospitality Marketing Experts
Your One-Stop Shop For Hospitality Marketing
At the core of hospitality marketing is being able to effectively capture and express your business’ customer experience. We know this because we’ve worked the entire spectrum of the hospitality businesses – food & beverage, accommodation, tourism and travel – you name it. From custom web development to SEO and SEM to branding to social media, we will work closely with you to develop marketing strategies that will creatively communicate your products, services and customer experience on all available digital channels while bringing your niche audience to you.
Data-Driven Marketing Consultants
Our Case StudiesContent Development In The Hospitality Sector
Did you know that 82 percent of consumers have made a purchase as a result of content marketing? That’s right, content marketing is the real deal and it’s only become more important in an increasingly content-obsessed culture. When executed correctly, a robust content marketing strategy will not only help move prospects through the sales funnel, but also drive organic traffic, build brand awareness and eventually, cultivate brand champions.
Of course, this won’t be accomplished with just any blog post or infographic. No, a digital content strategy that works for a hospitality business demands more than content for the sake of content. It requires genuinely valuable content that educates, entertains or inspires its intended audience.
Why Hospitality Marketing Is Essential?
While an effective digital marketing strategy has become essential for all business, it is perhaps the most important in the hospitality sector. Why? First and foremost, there is just so much potential for entertaining and engaging content for businesses in this sector, whether it be food & beverage, accommodation, tourism and travel. Come on, who doesn’t love to indulge in one of those glamorous travel ads that take you briefly away to a tropical paradise somewhere in the Caribbean. Or find their mouth-watering at a well done video promoting a delicious dish at one of your favorite restaurants.
Secondly, because this industry tends to focus on creating experiences and relationships with customers, marketing that inspires customer loyalty while also reaching out to new customers is so much more important in the success of your business in comparison to other less personal and intimate industries.
Hospitality Marketing in a Post-COVID World
It is no secret that COVID made an extreme impact on the hospitality sector. In fact, it may have affected it more than any other industry. For perspective, global revenue for travel and tourism is estimated to decrease by 34.7% to an estimated $447.4 billion in 2020, with the original forecast at $712 billion. Keeping up with the latest trends within hospitality marketing is vital, but it is equally important to understand the context of these trends too.
With this in mind, there are some important trends that are relevant to the hospitality industry as a whole, as well as trends that have emerged in response to the pandemic. From helping your business promote safety in marketing and guest communication to helping you find a renewed focus on local customers to helping you understand relevant hospitality marketing trends through data, Ridge Media will help your business navigate your marketing strategy in these post-COVID waters.
Meet your team.
From oyster bars to upscale restaurants to fancy resorts, we’ve worked with all kinds of businesses in the hospitality sector. Our versatile team of marketing consultants is constantly adapting to the ever-evolving digital marketing landscape and newly emerging trends across the entire spectrum of the hospitality niche. That is how we produce clear, measurable, and repeatable results for hospitality businesses while maintaining transparency and intelligibility when communicating those results with clients. As your marketing consultants, our primary goal is to utilize this unique skill set and industry expertise to help scale your hospitality business.
Kenny Ridgell
Sarah Tate Calhoun
Erin Danfy
Lauren Williams
Kathy Do
Justin Merrell
David Garrison
