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Ard’s Appliance Sales & Service Case Study

Services

  • Social Media

  • SEO

  • SEM

  • Photography

  • Website Design & Development

Ard’s Appliance Sales & Service

Brian and the Ard’s Appliance team came to Ridge Media looking to design a website and begin a digital marketing campaign. With over 56 years of experience in Sumter, they were ready to improve their digital footprint. Collaborating with our experienced team of experts, Ridge was able to create a new website that improved their keyword search ranking, improved social media presence by telling their story, targeted specific locations, create branded content, and designed new marketing materials that would boost Ard’s Appliances’ already established success, capitalizing on a larger demographic within the Carolinas. They have recently opened a Service location in Florence, SC and have been a loyal Ridge partner since 2017. Fast forward to 2022, Ridge Media is currently remaking a second website to match the new Google algorithm changes.

Call Tracking

536.46% increase with our Call Tracking Software

First Month (2018): 96 calls
Last month (2022): 611 calls

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Social Media

Ard’s main social media goal was to engage the local community and keep a personal feel that reflects their family-owned business. We determined that focusing on Facebook would be the best way to reach the target demographic.

To showcase their customer service and quality appliances, we posted pictures of customer interactions and products inside of customers’ homes. We leveraged Ard’s online connections to generate more word-of-mouth marketing on Facebook. We continue to keep the community involved by posting general updates about the store.

SEO/SEM

Ard’s greatest challenge was connecting potential customers to their large inventory and to the spread out landscape of their region. We worked with their team to solve this problem through extended Google marketing efforts to capture anyone within a 50-mile radius searching for new appliances for their home or seeking appliance service repair work.

Each month our teams review current ad buying strategies and call recordings using artificial intelligence to scale the quality of each lead so that we can create the most efficient ad buy in order to maximize our ROI for Ards.


Google Ads Results

42% increase in clicks
17% increase in CTR
13% increase in Average CPC
76% increase in conversions
828.13 conversion rates
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