Blockhouse Restaurant & Oyster Bar Case Study


  • Social Media

  • SEO

  • SEM

  • Photography

  • Videography

  • Website Design & Development

  • Email Marketing

Blockhouse Restaurant & Oyster Bar

Blockhouse Restaurant & Oyster Bar is a local neighborhood establishment in the heart of Greenville South Carolina. The restaurant originally opened in 1981, Blockhouse, or “The House” has always been a local favorite. However, they approached Ridge Media for assistance in 2019 in reaching a broader audience including taking advantage of the growth Greenville has experienced.  Our team worked together to create a custom plan to increase their digital presence, while maintaining their current identity in brand. Our team was careful to not stray from Blockhouse’s roots, but instead give them a platform to tell their existing story to new people.

Blockhouse Case Study 1

Social Media

Blockhouse had a primary goal of not only maintaining their current customers but also capitalizing on their 40+ year history to reach new customers across the Upstate area. A goal was set to further engage with the potential new customers by focusing on brand recognition. Ridge Media decided the best way to present Blockhouse was focusing on high-quality images of the always fresh food and atmosphere that current customers love so much. Ridge recognized that Blockhouse needed a more consistent social media presence to get new customers in the door. They have a great group of regulars but new customers were needed at this point for this business to survive.

SEO/SEM Strategy

We focused our efforts on increasing website traffic for Blockhouse by making the website more visually appealing and user friendly, for when our PPC campaigns drove new users to discover Blockhouse. We also expanded their brand recognition with styled photoshoots, creating unparalleled content. Our SEO strategies not only put Blockhouse at the top of the Google search menu with multiple keywords, but also highlighted their family business aspect which new and current customers enjoy so much. Ridge Media was also able to increase traffic to their website advertising on keywords that other competitors weren’t using.

Google Ads Results

13% increase in clicks
30% increase in CTR
10% decrease in Average CPC
6% increase in conversions
61,162 Discovery Searches, an increase of 17%
Blockhouse Case Study 2
Blockhouse Case Study 3

Website Development

Ridge Media was over the moon to work directly with Dana and Charlie at The Blockhouse to completely revamp their marketing strategy. We redesigned their website and social media platforms as they celebrated 40 years of business.

Ridge Media wanted to convey that Blockhouse isn’t just a place to eat – it’s a restaurant that will treat you like family.

The brand new website streamlines the customer’s journey to find out the most updated menu, see events going on at The House, and book a private event while showcasing their delicious food throughout the website.
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