Complete Content Development

Did you know that 82 percent of consumers have made a purchase as a result of content marketing? That’s right, content marketing is the real deal and it’s only become more important in an increasingly content-obsessed culture. Don’t agree? Go download Tik Tok, the fastest growing social app on the planet, just to get a taste of society’s insatiable desire for more, more, more… content.

Did you know that 82 percent of consumers have made a purchase as a result of content marketing? That’s right, content marketing is the real deal and it’s only become more important in an increasingly content-obsessed culture. Don’t agree? Go download Tik Tok, the fastest growing social app on the planet, just to get a taste of society’s insatiable desire for more, more, more… content.

As traditional sales and marketing techniques become less effective, content development is an opportunity for brands to provide something that educates, solves problems and clarifies next steps for both customers, leads and prospects. Content marketing is a chance to meet consumers where they are and stay top of mind even when you can’t be face to face.

Content marketing is an essential marketing technique that attracts, engages, educates and entertains a target audience by creating and sharing relevant content that could come in the form of short and long form videos, social media posts, whitepapers, emails, articles, podcasts, and, well just about any other form of media you can think of. This approach establishes expertise and promotes brand awareness when it’s time to buy what you sell.

When executed correctly, a robust content marketing strategy will not only help move prospects through the sales funnel, but also drive organic traffic, build brand awareness and eventually, cultivate brand champions. Of course, this won’t be accomplished with just any blog post or infographic. No, a digital content strategy that works demands more than content for the sake of content. It requires genuinely valuable content that educates, entertains or inspires its intended audience.

First we identify the content your website needs to attract potential customers and then build them out into clusters to create authority in your industry. This requires a deep dive into your industry and your customers. We research everything possible, for example, keywords your site could benefit the most from, until we know everything we need to know to put together a strategy that is sure to captivate your audience. We will then create a calendar of content that will provide the backbone of your strategy over the next 3, 6, or 12 months. We will use this content to connect leads or returning customers (at every stage of the conversion funnel) with your product or service.

The world of digital marketing is always evolving. Entirely new and revolutionary social media platforms (Tik Tok, for example) seem to be popping up every other year. In such a volatile and fast-moving world, it can be exhausting to keep up with all the mediums out there. Well, the good news is that you won’t have to. That is our job, and at Ridge Media, we pride ourselves on keeping our finger on the pulse of the present. Content promotion is where our social media savvy and outbound marketing expertise comes into play. We will pull from our deep bag of tricks to promote your content in various online channels, putting it in front of users that could potentially use your products or services. This means implementing SEO, SEM, Programmatic Ad Buying strategies to make the most effective use of all the content.

Our 16-time award-winning production team has had the opportunity to produce content for our partners such as BMW and Artisphere, as well as notable brands: Ketel One, Jack Daniel’s, High Noon, and more.