Full-Service Event Production Marketing

What Is

First and foremost, it simply means providing marketing services for any type of event. At Ridge Media, we’ve utilized our digital and traditional marketing savvy to promote and cover a wide range of events – everything from Arts Festivals to Concerts to Charity Golf Tournaments.

However, a more nuanced form of Event Production Marketing can refer to the production of an event with the intention of growing your brand awareness, connecting with customers, or promoting your product, service, cause, or organization. This form of event marketing leverages the power of in-person and community engagement to leave a more lasting impression on clients, customers, or the public in general.

According to a recent report, a whopping 95% of marketers have confirmed that events facilitate a valuable way to form face-to-face connections with customers in an increasingly digital world.

Per the same report, as many as 31% of marketing professionals believed that an event is the single most important channel for growing brand awareness and reaching potential customers and clients.

Ridge Media will help you get prepared by developing a multi-faceted campaign to generate buzz well before the actual date.

We can help you with all of your events branding, from voice to visual, to make sure you’ve developed a compelling aesthetic. With so much experience, we can also provide critical consulting services that will help your event convert in the way you need it to.

Then, we’ll build out the digital infrastructure. Does your event already have a web presence? It’s going to need one. Our team can develop a well-designed, highly functional website or to help raise awareness of your event and sell tickets.

Lastly, we can provide the necessary social media, SEM and SEO services to help reach more potential attendees as your event’s date approaches.

The event may be complete but that doesn’t mean our job is done.

We’ll send all of the video and photo content to our editing team who will put together professional photo galleries and full video productions including interviews, sound bytes and a general recap video.

We can also provide copywriting, SEO blogging and other content development services that will capture and convey the spirit of your event. All of this content, of course, will be primed for social media and can be recycled for maximum effect.