Social Media
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What is the first thing you do when you’re getting ready to take a trip? Most likely, it will be to Google hotels and restaurants in the area. When Hotel Domestique and Restaurant 17 came to Ridge Media in early 2020, searching for a marketing firm, we jumped at the opportunity to partner with their one of a kind European, boutique property. First, we developed niche marketing assets, designed new sales materials and began capturing content so that we could tell a visual story of the property. Next, we wanted to highlight the location with more brand recognition. We pushed a large social campaign including partnerships, giveaways, influencers and were able to grow the social channels as well as increase room rates and bookings!
Most locals know that Hotel Domestique was inspired by the world travels of cyclist George Hincapie. Ridge Media focused on making that apparent on a national level, suggesting a Spring Cycle Retreat – This region is host to some of the best mountain biking in the country. Whether you are headed to Pisgah for some technical trails or Dupont for machine cut flow trails. If cycling isn’t your strong suit, a delicious surprise to your stay with Hotel Domestique might be experiencing Restaurant 17.
Ridge Media partnered with Danielle, the General Manager of R17, to find out specific needs to capitalize on marketing campaigns. It is destination dining that offers beautiful views and the chance to feel transported, even though you are still in Travelers Rest. With our Director of branding, we were able to create must-have branding materials, from a brand new hostess stand, down to the personalized ice cubes, to heighten diners’ experience and promote the restaurant. The menu focuses on seasonality and uses local farmers and producers when sourcing ingredients, allowing Ridge to focus on new, detailed photos to promote the dishes and lively atmosphere. Come experience unmatched experiences in hospitality, cuisine, and adventures at both Hotel Domestique and Restaurant 17!
375.90% increase with our Call Tracking Software
First Month (2021): 83 calls
Last month (2022): 395 calls
27% increase with our Call Tracking Software
First Month (2020): 544 calls
Last month (2022): 982 calls