With an increasingly competitive digital marketing landscape, organic search traffic is no longer just an added bonus – It’s a must. From technical website audits to in-depth page optimizations to link building, we will strategically create and promote high-quality content that will reach people searching for topics related to your business.
SEO stands for Search Engine Optimization. It is the process of strategically creating and promoting high-quality content that will reach people searching for topics related to your business. Unlike SEM, it targets organic search traffic, the traffic that comes from accessing the site from visitor searches on Google. Search engines are the starting point for 68% of online experiences., so you better believe it is important.
Ok, so what does all that mean? Well, have you ever searched the word ‘apple’ on Google? If you do, you’ll find that literally every single piece of content on the first five pages is dominated not by the fruit but by… you guessed it, Apple Inc. That is because, as you can imagine, they have a fully-developed and comprehensive SEO strategy. They knew how to create content that Google likes. And as Google’s web crawlers and AI-powered algorithms have gotten pretty darned good. That means, ultimately, the content that ranks the highest is simply the best.
Of course, most of our clients aren’t operating on the same scale as Apple (yet). Therefore, we don’t only offer generalized SEO services, we also offer SEO Services.
Our SEO services match businesses with content that your potential customers are already searching for in your region. Our SEO services set themselves apart from run-of-the-mill digital marketing agencies in a few key ways. When a client hires us to manage their search engine visibility, we take the time to learn about their business and industry, which allows us to formulate a tailor-made marketing plan that aligns with their needs in whatever radius makes the most sense.
Many SEO companies have a standard approach they apply to every business that signs up, which prevents them from capitalizing on key opportunities for that client, creating a huge blind spot of things they could have improved upon. Also, because it’s not localized they end up optimizing for key phrases that are overly generic. For example, if you are a Dentist in Greeneville, South Carolina, then we are going to create SEO-primed content targeting folks in the upstate of South Carolina as opposed to dentistry in general.
Technical Website Audit
Competitor Analysis
Keyword Research
SEO Content Strategy
Link Building
In-Depth Page Optimizations